Hoy vamos con uno de los bolsos más vistos últimamente. En la calle, en blogs, en las celebrities. Hablo del PS1 de Proenza Schouler, en esta ocasión. Pronto hablaremos de otro modelo de esta marca que también esta siendo un IT BAG.
Aquí tenéis la historia de la marca (sacado de la Voguepedia):
Jack McCollough and Lazaro Hernandez, the dynamic duo behind Proenza Schouler, represent “the next generation of American talent,”according to The New York Times.Although they design for “women, not kids,” Jack and Laz temper their sophistication with youthfulness, whether referencing skateboarding or Cy Twombly. The clothes have all the exquisite hallmarks of high fashion, held to a perfectly imperfect ideal. “We never want it to feel too put-together,”Hernandez told Vogue in 2008. Neo-hippie dip-dyed tank dresses, inspired by a snorkeling trip to Bora Bora, are edged in shark-fin sequins and flirty tulle; an expertly deconstructed silk-tweed jacket lays bare its lining and seams.
Working together with an almost uncanny synergy, the two have been honing and pinpointing their brand from the moment they founded the company. “It’s very important to set an identity,” Hernandez said in 2004, “a signature look.” And on a jam-packed red carpet, the label’s very distinctive aesthetic (sexy bustiers, color blocking, fitted blazers) does shine through—especially when worn by trendsetters like the indie actress Chloë Sevigny. But Hernandez and McCollough are by no means content to churn out more of the same. To stoke their creative fires, they regularly escape their atelier, heading to Polynesia or just across town to the New York Public Library to gaze at, say, photos of an antique Japanese fisherman’s kimono. Their imagination-machine takes hold of these inspirations and whips up a feather-topped cavalry hat or a fantastic surfboard-heeled shoe.less
While designing, Hernandez and McCollough aim for the polished sophistication of the sort of society lady who would have had her portrait taken by Richard Avedon in the early sixties—but they enjoy pushing technological boundaries, too, heating steel until it takes on a rainbow sheen, or employing a laser to finely shred silk. This winning mix of traditionalism and futurism is what keeps the cool girls coming back for more.
Os dejo mi favorito, ¿os gusta?